Shams Sharieff

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a KCKDRM project | presented by L'or Noir Creative

i think it’s important to focus on an album as an experience for the listeners, and find ways to enhance that experience beyond the sound recordings. that can be done with packaging, delivery, video, interviews, merchandise, and of course, performance. this way, you can focus on the ART of the album, and there’ll be no compromise for the sake of sales or exposure. that’s the benefit of the sales dip, if nothing is doing big numbers (except beyonce), there’s no standard for you to conform to. so we, the true creators & innovators in music, can do exactly what we want with our music (and additional content) and facilitate the experiences we desire for our fans, followers, consumers, and homies.